Finally we come to the final member of what makes up the Greek Trilogy--Aristotle. The differences between Plato and Aristotle are settle. Aristotle believed that rhetoric is "The art of finding in any given case the available means of persuasion" (Lecture, September 24, 2014). I am sure that you all have heard the terms Ethos, Pathos, and Logos. Well, Aristotle is the man who came up with these three concepts. Ethos grants credibility to a speaker. It has a lot to do with ethics and it mainly is used to decipher weather or not a speaker is credible. Pathos, in short, stands for emotion. In a speech the speaker would use Pathos in order to appeal and play with audience members' emotions. An example of this is the commercials we see on television that ask people to donate money to starving kids in Africa. They show disturbing pictures and use descriptive language in order to win the audience over, or persuade them into doing something. Logos, appeals to logic and reason. From Logos the terms Deductive reasoning and Inductive reasoning come into play. Deductive reasoning starts with the general and then moves into specifications. Inductive reasoning does the opposite: it starts with specifications and moves into the general idea behind those specifications. Aristotle also came up with the concept behind Enthymemes. For example: "All men are mortal; Aristotle is a man; therefore, Aristotle is mortal.